What is Active Cotton? Quite simply, Active Cotton is nature's perfect fabric, enhanced to move moisture away from your skin.
Most men and women, when given a choice, prefer to wear cotton for everyday use — but for workouts, basic cotton tends to hold onto moisture and dries very slowly. To offer better moisture control, blends of polyester, nylons and other synthetics were born. These are what the big names call performance or technical fabrics.
Up until Active Cotton, the only natural competition to these synthetic fabrics was Merino wool. However, about 20% of the population has some aversion to wool, and the price of real Merino wool garments is expensive. Now, with Active Cotton, you finally have a true natural choice with superior moisture management — durable and affordable.
